Cabinetry Business Ideas: Going ‘Whole Hog’ for Bigger ROI
Today’s post explains the value of working with a one-stop-shop like Kitchen Solvers. Read on to learn why how your cabinetry business ideas might actually be limiting your profitability.
Going ‘Whole Hog’ with your Cabinetry Business
What does it mean to go “whole hog”?
The expression is said to derive from a rather obscure satirical poem written by 18th century Christian author William Cowper. In this poem, Cowper is said to mock the supposed ambiguity of restrictions against eating pork, as laid out in the Qur’an (clearly this poem was from a crueler time!). But nobody’s certain if this origin story is true.
What we know for sure is that the expression first came to light in 1827, where it appeared in newspapers across the United States, such as the Commercial Advertiser and the Middlesex Gazette. The phrase became particularly popular during the 1828 presidential election, in which enthusiastic supporters of Andrew Jackson identified as “whole hog Jacksonites.”
While that’s all very interesting, you might be wondering how all this relates to your current cabinetry business ideas.
For our purposes today, “whole hog” refers to a complete kitchen remodeling service package. Rather than settling for a cut of the profit (or of the hog, as it were), “whole hog” companies take it all home by offering a one-stop-shop experience.
Read on to find out exactly how going “whole hog” with the Kitchen Solvers opportunity can increase your return on investment and overall profitability in 2019, as compared to your current cabinetry business ideas.
Are your Cabinetry Business Ideas Limiting Potential Profits?
The cabinetry business is a good one. In fact, Kitchen Solvers owes a lot of its success to the persistent demand for cabinet refacing and replacement. Back in 1982, our focus on cabinets, and refacing in particular, helped establish the Kitchen Solvers brand early on. This business enjoys resilient demand, and cabinetry alone can easily account up to 30% of the budget of a full kitchen remodel.
But there’s more to kitchen remodeling than cabinetry. Cabinetry businesses are not “whole hog” remodeling companies, and that means there’s a lot of money being left on the table.
According to HomeAdvisor, the average full kitchen remodeling budget breaks down as follows:
- Design fees–4%
- Doors and windows–4%
- Faucets/plumbing fixtures–4%
So while small projects like cabinet refacing can earn you a few grand, big-ticket, multi-service remodels are where the real profit lies.
Not only do “whole hog” remodeling companies tend to make larger sales, but they also tend to get more business. There are a few of reasons for this.
First of all, “whole hog” companies are generally perceived as more authoritative when it comes to kitchen remodels, since they understand how different components of the project fit together better than a “siloed,” multi-contractor approach. Some people simply refuse to work with piecemeal companies.
Secondly, “whole hog” companies achieve greater brand recognition and marketing results because their diverse services appeal to broader audiences. There are more people searching for cabinetry, backsplash, flooring, and storage solutions than there are searching for cabinetry on its own, so you get more eyes on your business.
Now think about the marketing value. Imagine somebody looking for new cabinetry sees your company’s ad and books your service–success! For a cabinetry business, the value ends here. But not so for “whole hog” companies.” For them, that same advertisement also spreads word about their other services. Now you’ve effectively doubled (or tripled, or quadrupled) the value of that single advertisements, as the client now knows where to turn for their future remodeling work.
If you’re stuck on cabinetry business ideas, you might be limiting your potential!
Reevaluate your Cabinetry Business Ideas: Going “Whole Hog” with Kitchen Solvers
You can learn more about our full-service kitchen remodeling business opportunity at https://kitchensolversfranchise.comBack