Franchise Helps Kitchen Remodelers Win At Internet Marketing
Kitchen Solvers helps franchisees build, manage web presence and find customers
Joanne DuCharme joined the Kitchen Solvers headquarters team at the beginning of 2012 after having worked in customer sales and service for a software company, and her computer-savvy has provided a big boost for franchisees. Joanne helps Kitchen Solvers franchise owners improve their web presence, identify and target prospective customers, conduct email marketing campaigns, handle customer surveys and collect testimonials.
The bottom line: She helps franchisees find customers, make sales and earn referrals, all of which helps Kitchen Solvers kitchen remodeling franchise owners grow their businesses.
Here’s a look at the help she provides Kitchen Solvers franchisees:
Effective online marketing
One of the most cost-effective ways to find customers is to make it easy for customers to find you! The fact is, running your own business — whether it’s a franchise that does kitchen cabinet refacing or a burger joint — demands time and attention, and it can be hard to keep up with the blistering pace of technological change online. To be frank, some people who have excellent knowledge and customer service skills are either too busy or too intimidated to devote time to building a robust online presence. Joanne helps manage franchisees’ online presence.
“One of the biggest things I do for them is to make sure they take advantage of all the sites customers use online: Google Places, Yahoo!, Houzz — all of which are growing in leaps and bounds. We want to make sure people can find you. I work with them to create the local pages and then optimize them for terms like kitchen remodeling and cabinet refacing. I also load in any videos and photos they have, then give them a username and login so they can have control. I pretty much do it all.”
Joanne also helps update the franchisees’ landing pages on www.kitchensolvers.com and posts customer testimonials to their sites.
Having high visibility is great, but successful kitchen remodelers also need to know the best ways to network in order to get referrals, and Joanne helps with that, too, in several ways:
• Prospecting: She builds lists of people who are likely to be receptive to the skills that Kitchen Solvers franchisees can offer, providing contact information for people at local assisted living facilities, property management companies, real estate offices and other firms. Kitchen Solvers HQ regularly coaches franchisees on the best ways to reach out to potential new customers, and those efforts regularly pay off.
• Email marketing: We encourage franchisees to gather email addresses from customers and pass them along to Joanne. She writes and distributes an attractive, professional email detailing kitchen remodeling trends for customers, providing customer testimonials and links to the Kitchen Solvers’ website. Customers typically do a lot of research before remodeling a kitchen, and the emails help make Kitchen solvers an integral part of that process, building trust and winning sales.
• Surveys and testimonials: Joanne also send out surveys to customers. It’s a short questionnaire, but it serves a dual purpose — giving franchisees a way to keep track of customer satisfaction while also providing testimonials for franchisee web sites. More than 50 percent of customers respond!
“I love it,” she says of the job. “I love working with people, all different kinds of people, and these franchisees are all different. I enjoy getting to know them on the phone and chit-chatting a bit. They’re great people.”
Joanne’s work is just one of many advantages that franchisees enjoy as part of the Kitchen Solvers family. To learn more, check www.kitchensolversfranhcise.com to readour research pages and learn how much it costs to start a Kitchen Solvers franchise, and to read Kitchen Solvers franchise reviews on our blog. To start a conversation, fill out this form to download our free franchise information report or give us a call at 866-604-0002.Back