Building a Bigger Kitchen Remodeling Business
Kitchen Solvers helps people start — and grow — a kitchen remodeling business
Starting a new business is complicated, and that’s why dozens of people reach out to Kitchen Solvers each month to inquire about starting a kitchen remodeling franchise. We’ve helped many people start their own kitchen remodeling businesses over the past 30 years, offering them the training, systems and marketing tools they need to get started.
More importantly, we also offer ongoing support and coaching to help franchise owners overcome the challenges that all business owners face: How do I tackle this tricky install? How do I build relationships with real estate agents, property managers and other valuable referral sources? How do I grow my business?
Developing a plan to grow your kitchen remodeling business
Most remodeling businesses owners start out by juggling all aspects of operations — marketing, sales, bookkeeping, ordering and installations, among countless other tasks. It’s a lot to manage, which is why it’s nice to be able to get help and advice from a franchise organization. For instance, Kitchen Solvers manages the online marketing efforts for our franchisees, which helps them attract customers who are searching online for kitchen remodeling help. We also manage vendor relationships, train franchisees on bookkeeping software, and provide tools to make it much easier to manage customer relationships.
Still, even with all those tools and support, managing a business where you are both the boss and the installation crew can be a big challenge. Most remodelers would like to grow their business to the point where they can hire employees. They want to evolve their business model, transitioning from solo operation to one in which the owner handles sales and marketing and hires employees or subcontractors to handle the actual installations.
Kitchen Solvers President Gerry Henley and Vice President of Marketing Bill Weber work closely with franchisees to help them develop business plans to guide their growth. The plans are customized to help achieve the goals of individual franchisees.
Gerry helps franchisees improve their prospecting and networking skills and their consultative sales approach, with a goal of boosting their referrals as well as their close ratios. Gerry and Bill work with franchisees to develop key performance indicators that will serve as a roadmap to help the franchisee meet his or her goals. They also help the franchisee analyze the various costs associated with evolving to a different business model. How would a warehouse affect the business in terms of both costs and potential increased sales? How much would installer labor costs affect the bottom line, and how does a franchisee offset those costs through additional networking and more sales calls?
How do you drum up more customer interest to generate more sales calls? Bill works with franchisees to develop a marketing and advertising plan designed to generate the number of leads necessary to help the franchisee meet their financial goals. For instance, if half the people who call your business end up making an appointment, and 40% of the people who make an appointment end up signing a contract, then you know that you need, on average, five sales leads for each contract. How many contracts do you need in order to meet your financial goals, assuming a target margin of 35% (after franchise royalty) and an average project cost of $7,162 (the average Kitchen Solvers project cost, as cited in our 2013 FDD Item 19)? The answer depends on your goals, and Kitchen Solvers will help you do the math. We will help you dig down into the numbers that drive your business and do the hard math to figure out exactly how many leads you need in order to grow your business.
Lead generation, whether through direct mail campaigns or pay-per-click advertising, is all about getting your phone ringing and filling up your email, but the key is accomplishing that efficiently, with a low cost-per-lead. Bill helps franchisees analyze their options and execute a marketing plan that tees up potential sales so the franchisee can knock them out of the park.
A franchise dedicated to your growth
Kitchen Solvers is dedicated to helping franchisees grow their businesses. To learn more about our business model and support, check out our research pages. To read what Kitchen Solvers franchisees have to say about the business, visit our blog. To start a conversation, fill out a form to download our free franchise report, and we’ll be in touch, or give us a call at 866-604-0002. We look forward to talking to you about how we can help you start and grow a kitchen remodeling business!