3 Keys to Kitchen Remodeling Franchise Success in 2017
In the business world, success is never guaranteed, but those who omit the following key kitchen remodeling franchise business strategies are sure to fail!
Read on to learn 3 keys to home remodeling business success in 2017.
1- Build a rock-solid marketing plan – and stick to it!
You might be the single greatest crafts person who ever held a hammer, capable of knocking together dream kitchens in your sleep, but it won’t improve business until you’ve spread the word. And while it’s true that many remodelers rely on referrals and return customers to keep their companies afloat, leaving all your marketing in the hands of past customers is simply sub optimal. If that’s your approach, you can expect inconsistent demand and feast-or-famine client cycles, the like of which cannot produce serious returns on your investment.
The bottom line is that unless you’re taking the right steps to market your kitchen remodeling company’s services, your business will suffer. Developing a strong marketing plan is one of the keys to kitchen remodeling franchise success in 2017, and it’s one of the most attractive aspects of the Kitchen Solvers Franchise opportunity.
So what constitutes a strong marketing plan, exactly, and how does Kitchen Solvers help?
First, branding is essential if you want to make your brand memorable. To stick in the minds of prospective customers, you’ll need a catchy name, professional logo, and strong organizational values. Each of these components will need to be reinforced through your marketing efforts.
When it comes to branding, the Kitchen Solvers Franchise is leading the charge. For over three decades, we have been known as one of America’s most trusted kitchen renovation companies, to the point where our name and logo are recognized across the country. Our commitment to offering clients a “pleasant remodeling experience” is well-known, and we’re often told by first-time franchisees how great it was to hear phone ringing on their first day of business – that’s what quality branding is all about!
Second, you’ll need a strong web presence. In the modern Information Age, effective marketing is often synonymous with online advertising, as most people now treat Google as the new Yellow Pages when seeking products or services. Unfortunately, the need for virtual advertising opens a veritable Pandora’s Box of problems for newbie’s – website management, pay-per-click campaigns, demographic analyses, and so much more. Fortunately for Kitchen Solvers franchise owners, our state-of-the-art marketing platform streamlines the entire process, boiling a complicated discipline down to a simple set of instructions that our support staff can assist you with at any point.
Finally, you’ll need more traditional marketing mediums in play, including radio, TV, and newspaper listings. While we leave regional marketing up to the individual, that doesn’t mean your efforts are unsupported. Not only will our training develop your understanding of local marketing strategies, but access to responsive support and established professional networks will help push your promotion past the competition.
2- Build strong peer networks.
One great way to generate business in the early days is to network with other professionals in your industry. Reaching out and connecting with real estate agents, interior designers, home inspectors, insurance agents, and architectures will keep your ear to the ground about clients looking for remodeling services.
Furthermore, maintaining these peer networks will put you in touch with other remodeling professionals, which can be a tremendous boon when you’re trying to hire and expand your team down the line.
In addition to these external networks, Kitchen Solvers’ inter-franchise family is always standing by to help. Joining our team means joining forces with an entire roster of kitchen professionals working towards a common goal. Additionally, you’ll have access to exclusive vendor networks that most startups would do anything to get!
3- Cultivate long-term customer relationships.
Ideally, your independent marketing efforts will work in tandem with the “free promotion” you get from past clients, but this is only possible if you work to build and maintain long-term customer relationships. Usually, this boils down to quality work and communication – if you provide both, there’s no reason your client shouldn’t return in the future and recommend you to friends and family.
At Kitchen Solver’s, we emphasize the “Pleasant Remodeling Experience” for this very reason. You can learn more about what it takes to cultivate long-term customer relationships here https://kitchensolversfranchise.com/what-is-the-pleasant-remodeling-experience/Back